Embarking on the journey of opening your own Pilates studio can be both exciting and daunting. As Australia's leading Reformer Pilates brand, we're here to guide you through every step with our turn-key solution. Here's a comprehensive guide to help you get started in those initial steps of setting up your business:
Location Sourcing
Choosing the right location for your Pilates studio is crucial to its success. Here are key factors to consider:
- Competing Studios/Gyms: Research the area for studios or gyms offering similar modalities. Understand their strengths and weaknesses to position your studio effectively.
- Complementary Studios/Gyms: Identify businesses that offer services complementing yours. Collaborating with them can benefit both parties.
- Exposure to Traffic: High visibility is essential. Look for locations with heavy foot traffic to attract passers-by.
- Good External Signage: Ensure your studio has prominent, strong signage to attract potential clients.
- Upstairs Locations: These can be more affordable and still accessible if they have good visibility and signage.
- Area Demographics: Consider the local population’s age, interests, and lifestyle. Choose a location that aligns with your target demographic for maximum engagement.
What Do I Need?
Tailoring your space to meet your specific needs will ensure optimal functionality and client satisfaction.
- Dual Modalities: If your space will accommodate multiple exercise modalities, our Reformers can be stood up and stored out of the way, allowing for versatile use of your studio.
- Separate Rooms: Having multiple rooms enables you to run more classes throughout the week, maximising your schedule and boosting revenue.
What to Have in Your Space
Creating a welcoming and functional environment is key to retaining members and enhancing their experience.
- Members Area: A comfortable space for members to relax before and after classes.
- Reception Desk: A central point for managing bookings, payments, and enquiries.
- Retail Zone: Sell Pilates-related merchandise for extra income and enhanced client experience.
- Photo Wall: A branded photo wall is excellent for social media marketing, encouraging members to share their experiences online.
What Size Space?
The size and layout of your studio will impact both the member experience and the number of classes you can offer.
- Bed Spacing: Aim for a 1m gap between beds or 1.5m from the centre of one bed to another. The minimum recommended gap is 80cm.
- Space Efficiency: If space is limited, consider staggering the layout of the beds.
- Optimal Studio Size: For 8 beds, ideally, you need around 60m², and for 12 beds, around 80m². This measurement excludes additional areas like reception and retail zones.
Aesthetics
Creating an inviting and stylish environment doesn’t have to be costly. Consider simple upgrades that provide a big impact, such as a fresh coat of paint, new flooring, sheer curtains, mirrors, and plants to transform your space.
Starting a Pilates business is a rewarding venture with the right guidance and planning. Your Reformer is here to support you every step of the way, from location sourcing to studio setup and beyond. Contact our team to see how we can help set you up for success.